Hi I'm Effie 👋
Hi I'm Effie 👋
Hi I'm Effie 👋
I design intuitive, visually engaging experiences that balance user needs and business goals, leveraging strategy and data to drive impactful results.
product design
HubSpot Content Assistant: AI-Powered Writing for Marketers and business owners
HubSpot Content Assistant: AI-Powered Writing for Marketers and business owners
HubSpot Content Assistant: AI-Powered Writing for Marketers and business owners
Usability improvements
Streamlining HubSpot's external domains connection process
Streamlining HubSpot's external domains connection process
Streamlining HubSpot's external domains connection process
mobile design
Designing a financial empowerment app for women entrepreneurs.
Designing a financial empowerment app for women entrepreneurs.
Designing a financial empowerment app for women entrepreneurs.
Ways of working 💡
Skills that I use to create
user-centric products
Skills that I use to create world-class products
UX Design
From wireframes to user journeys I utilise various UX techniques to deliver world-class experience.
UI Design
To make outstanding UX work, it still needs polished visual design.
To make outstanding UX work, it still needs polished visual design in which I excel as well.
UI Design
To make outstanding UX work, it still needs polished visual design.
UX Research
I create interactive surveys, hold user interviews, and follow user data to find out what works and what not.
UX Research
I create interactive surveys, hold user interviews, and follow user data to find out what works and what not.
Prototyping
I build prototypes to quickly gather more feedback about products.
Prototyping
I build prototypes to quickly gather more feedback about products.
Workshops
I conduct workshops to come up with new ideas and to promote cross-functional ideation.
I conduct workshops to come up with new ideas and to promote cross-functional ideation.
Workshops
I conduct workshops to come up with new ideas and to promote cross-functional ideation.
Collaboration
I bring positive energy to teams I work in and can communicate effectively about decisions we need to make.
Collaboration
I bring positive energy to teams I work in and can communicate effectively about decisions we need to make.
Hi, I'm Effia! 👋
As a Senior Product Designer with 5+ years of experience, I live for crafting intuitive, user-centric experiences that make people’s lives easier (and maybe even a little more delightful). Whether it's AI-driven tools, fintech solutions, or onboarding flows, I dig deep into research, strategy, and design to solve real user problems.
When I’m not pixel-pushing, you’ll find me hunting down the best donuts (yes, I have a business—Effie’s Big Donuts 🍩), soaking up country music by the beach, or convincing my toddler, Elijah, that vegetables are, in fact, cool.
Let’s make something awesome together! 🚀
Hi, I'm Effia! 👋
As a Senior Product Designer with 5+ years of experience, I live for crafting intuitive, user-centric experiences that make people’s lives easier (and maybe even a little more delightful). Whether it's AI-driven tools, fintech solutions, or onboarding flows, I dig deep into research, strategy, and design to solve real user problems.
When I’m not pixel-pushing, you’ll find me hunting down the best donuts (yes, I have a business—Effie’s Big Donuts 🍩), soaking up country music by the beach, or convincing my toddler, Elijah, that vegetables are, in fact, cool.
Let’s make something awesome together! 🚀
Hi, I'm Effia! 👋
As a Senior Product Designer with 5+ years of experience, I live for crafting intuitive, user-centric experiences that make people’s lives easier (and maybe even a little more delightful). Whether it's AI-driven tools, fintech solutions, or onboarding flows, I dig deep into research, strategy, and design to solve real user problems.
When I’m not pixel-pushing, you’ll find me hunting down the best donuts (yes, I have a business—Effie’s Big Donuts 🍩), soaking up country music by the beach, or convincing my toddler, Elijah, that vegetables are, in fact, cool.
Let’s make something awesome together! 🚀